Il Giardino di Aida is a holistic studio that offers spiritual and energetic practices such as channeling, tarot readings, guided meditation, and spiritual healing.

The goal of the project was to create a complete brand identity that would move away from the typical aesthetic often associated with holistic studios, developing instead a visual language that felt more modern, elegant, and professional.

The strategy was to build a coherent and recognizable visual system across both physical and digital touchpoints.

I designed the logo and the entire brand identity, along with business cards, gift vouchers, and price lists.

I also designed and developed the website and created video content for social media, including filming and editing videos that are currently published on the studio’s Instagram profile.

The brand identity was designed to convey spirituality in a more refined and contemporary way.

Instead of relying on overly mystical or stereotypical visuals, the focus was on creating a balanced, elegant aesthetic that communicates calm, trust, and professionalism while still reflecting the spiritual nature of the services offered.

The color palette was designed starting from two main colors: green and cream.
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Green was chosen as the primary color because of its strong connection with nature and spirituality, which are central to the philosophy of the studio.

Instead of using purple — a color often associated with spiritual and holistic practices — we deliberately moved away from this common choice to avoid a predictable aesthetic.

The cream tone was introduced to balance the palette, adding warmth and softness to the overall visual identity.

The logo design process was quite extensive. At the beginning, there wasn’t a very specific request, so I explored different concepts based on the name of the brand and the idea of a garden and flowers (one of the initial proposals will be shown in the project).
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As the project evolved, the client’s requests became more defined: the logo needed to include a third eye and an element that could represent energy, while maintaining a simple and elegant style.

Rather than creating a straightforward symbol of a third eye, I decided to integrate it into a larger figure. The final logo represents a female figure in green, while the third eye, the light, and the hair are rendered in a golden yellow tone. This choice visually represents light, energy, and spiritual awareness.The illustration style is simple but features more modern lines.

To add a touch of elegance, the logotype was designed using the Amandine typeface, which combines refined elegance with a contemporary look.

For Il Giardino di Aida, I designed the business cards, gift cards, and price lists. I personally place great importance on printed materials such as these, as I believe they play a key role in conveying the right feeling and perception of a brand.

The goal was to communicate elegance and attention to detail. To achieve this, we opted for a thick, matte, soft-touch paper, which enhances the sense of care in the product and reflects the value of the services offered.

Where possible — on the business cards and gift cards — I applied gold foiling to the logo in the yellow-gold areas. This choice enhances the perception of light and energy while giving the printed materials a refined and high-quality feel.

The Il Giardino di Aida website was designed as a clear and accessible multi-page experience, intended to guide users through the different aspects of the holistic studio: from individual services to practices, and information about the founder.

Visually, the website aligns with the developed brand identity: a color palette based on green and cream.
The images and, in particular, the video featured in the hero are designed to convey calm and welcome, reflecting the holistic yet modern tone of the project.

Graphic elements and color choices communicate harmony, trust, and balance, avoiding visual overload that could distract from the user experience.
An additional objective was to differentiate the studio’s image from competitors, creating a unique, elegant, and modern visual identity that conveys professionalism and care without relying on typical holistic clichés.

The result is a clean, professional website consistent with the studio’s values, clearly presenting the offered services and naturally guiding users through the holistic experience.

For the social media content, I was responsible for filming and editing the videos published on the Instagram profile, as well as creating the 3D video featured on the profile.